Media Card
10 days of summer Vene 27 Båt
12-21 February 2027 at Helsinki Expo and Convention Centre
Vene Båt is Northern Europe’s largest boating event and Europe’s second-largest indoor boat show. The annual show marks the start of the season and presents boats, equipment and accessories, as well as fishing and other water-based activities. The show offers a unique marketing opportunity and serves as a natural meeting place for both exhibitors and visitors.
- An excellent marketplace – the event is designed for active trading.
- An international event reaches buyers in Finland and the neighbouring regions, and marks the start of the new boating season.
- A unique marketing opportunity: The Helsinki International Boat Show will bring together consumers and companies interested in boating. The event will offer wonderful experiences for boaters, water hobby enthusiasts, and anglers.
Exhibited at the show: Sailing boats • motor boats • wooden boats • other commercial boats • fishing boats • motors • boat electronics and navigation • sails and masts • boat equipment and supplies • boat building and maintenance • boat interiors • electricity, heating and sanitation • firefighting, safety and rescue equipment • boat kitchens • accessories and footwear • jetties • trailers • fishing • diving • canoeing • services
Visitor target groups: boaters, sailors, cottage owners, anglers, water sports enthusiasts and consumers interested in boating.
Social Media
Figures
Vene 26 Båt Helsinki International Boat Show
54554
Visitors
288
Exhibitors
328
Media representatives
400
Boats
Visitor profil
Gender & boating
84 % male
15 % female
70 % boaters with their own boat
17 % sailors withe their own boat
9 % boater without own boat
6 % sailors without their own boat
6 % would like to start boating
Purchase intentions
- 56 % are considering buying equipment and accessories this year
- 20 % are considering buying a used boat within three years
- 18 % are considering buying a new boat within three years
- 8 % are considering buying a used boat in 2026
- 7 % are considering buying a new boat in 2026
Satisfied visitors
- 95 % of visitors were satisfied with the event overall
- 94 % of visitors will definitely or probably attend in 2027
Loyal visitors
- 24 % visited in 2025
- 66 % hae visited before
- 10 % are new visitors
Interesting product groups
- Motorboats 81 %
- Equipment 73 %
- Fishing 42 %
- Sailing boats 31 %
- Water sports 19 %
- Other 9 %
TOP 5 reasons to visit
- 65 % seek ideas and inspiration
- 57 % are interested in new products
- 46 % spend leisure time at the event
- 39 % come to shop
- 13 % attend for the program
- 5 % have other reasons
The survay was answered by 3157 visitors. Explori
55
Average age of visitors
4
Time spent at he event (hours)
43
% came from the Helsinki metropolitan area
VENE 27 BÅT – STAND PRICES AND TERMS OF PARTICIPATION
Choose the way to participate that suits you best!
You can book stand space and order stand equipment separately.
You can also order a custom-designed stand from us. Contact us: desing@messukeskus.com
Take advantage of the Vene 27 Båt Early Bird offer
Take advantage of this offer and reserve your place at the next event at current prices. Prices are valid until April 30, 2026.
Quay stands: For motor boats – Request a quote!
Quay stands: For Sailing boats – Request a quote!
>> kalle.makela@messukeskus.com
Would you like to be featured on the event’s digital channels? Contact the event’s sales managers for more information!
Banner advertisement at the top of venemessut.com: Event websites attract visitors long before the event. Reach your audience effectively even before the event. For example, you can highlight novelties, offers, or competitions at your stand.
Banner ad and text in the newsletter: Reach subscribers conveniently through the event’s newsletter. Messages are sent throughout the year.
Featured on social media channels
Reach audiences across multiple channels: content collaboration on the website and distribution across all channels.
Reach your target audience effectively even before the event on the show’s website. Highlight news, offers, or competitions at your stand, and for example, book a banner spot at the top of the website.
Price: € 1870 / month
Get noticed on the event’s Facebook or Instagram page. We recommend linking the post to your participation at the show or to another topic that is current for you.
Price: € 500
The boat show’s newsletter is sent and read particularly actively ahead of the event, but also throughout the year. Attract visitors to your stand by highlighting offers, news, or competitions. You can also drive the right customers to your online store or brick-and-mortar store.
Price: € 1 200
Contacts
Let us plan the best participation solution for you!
You can fill up the attached registration form or register online at www.emessukeskus.com
Kalle Mäkelä
- Boats, pontoon docks, trailers, fishing, water sports
- Halls 1,2,6,7
- Sales Manager
- +358 40 903 0167
- kalle.makela@messukeskus.com
Risto Wuolle
- Boat equipment and supplies
- Hall 3
- Sales Manager
- +358 400 970 788
- risto.wuolle@messukeskus.com
Terms of participation
The terms below apply in addition to the general terms of participation of The Finnish Fair Corporation.
- The invoice for participation is due 8 December 2026.
- Expostart (incl. socket 16A 230 V 3,6 kW and energy consumption, Publicity and environmental fee) €670 is charged from all exhibitors.
- Stands with two storeys: the square meters of the second storey are subject to a charge which is 50 % of the space rental.
- Joint stands: If the stand is used by several exhibitors, a Publicity and environmental fee €440 is charged from all exhibitors.
- The company in charge of making the reservation is required to manage all other invoices.
- An extra charge of €25 + vat is charged if additional invoices need to be made when, for example, the space rental is paid by several companies, or the company contact information is being changed.
- No cars are allowed in the exhibition area (including the entrances) without the permission of the organiser.
- VAT is added to all prices.
- Place your order in time, as the prices rise: +20% 3.1.2027, +50% 23.1.2027, +100% 5.2.2027.
Please note the following regarding the stand programme:
- The stand program and other activities must take place within the stand area.
- The volume limit in the section is 75 dB.
- To ensure visitor safety, all activities within the stand, such as throwing objects, must be carried out in a way that poses no risk to anyone.