Media Card
Vene 27 Båt – 10 days of summer
12-21 February 2027 at Helsinki Expo and Convention Centre
The largest boating event in Northern Europe and the second large boating show arranged inside in Europe, with the best trading opportunities
A unique opportunity for marketing: The Helsinki International Boat Show will bring together consumers and companies interested in boating, fishing and water sports. The event will offer wonderful experiences for boaters, water hobby enthusiasts, and fishers.
Three reasons why you should participate:
- An excellent trading place – the event is for active trading: selling boats, equipment and a great variety of other products appealing to boating enthusiasts.
- An international event reaches buyers in Finland and the neighbouring regions, and kicks off the new boating season.
- A unique opportunity for marketing: The Helsinki International Boat Show will bring together consumers and companies interested in boating and transport by water. The event will offer wonderful experiences for boaters, water hobby enthusiasts, and fishers.
Exhibitied at the show: Sailing boats • motor boats • wooden boats • other boats • motors • boat electronics and navigation • sails and masts • boat equipment and supplies • boat building and maintenance • boat interiors • electricity, heating and sanitation • firefighting, safety and rescue equipment • boat kitchens • accessories and footwear • jetties • trailers • fishing • diving • canoeing • services
Visitor target groups: boaters, sailors, cottage goers, fishers, water hobbyists, consumers interested in boating.
Social Media
Figures
Vene 26 Båt Helsinki International Boat Show
54554
Visitors
288
Exhibiors
328
Media
400
Boats
Visitor profil
Gender & boating
84 % male
15 % female
70 % boater owns a boat
17 % sailor owns a boat
9 % boater without own boat
6 % sailor without own boat
6 % interested in boating, without own boat
Intentions
- Is considering buying equipment and supplies this year 56 %
- Is considering buying a used boat during three years 20 %
- Is considering buying a new boat during three years 18 %
- Is considering buying in 2026 a used boat 8 %
- Is considering buying in 2026 a new boat 7 %
Satisfaction
- Visitors satisfied with the event as whole 95 %
- Visitors coming in 2027 definitely or probably 94 %
History of visits
- has visited in 2025 24 %
- has visited earlier 66 %
- new visitors 10 %
Interesting product groups
- motor boats 81 %
- equipment 73 %
- fishing 42 %
- sailing boats31 %
- water sports 19 %
- other 9 %
TOP 5 motives
- Finding ideas and inspiration 65 %
- New products 57 %
- Spending time 46 %
- Shopping 39 %
- Meeting experts 30 %
- Program 13 %
- Other reason 5 %
The survay was answered by 3157 visitors. Explori
55
Average
4
Time spent at he event (hours)
43
% from metropolitan area
VENE 27 BÅT – STAND PRICES AND TERMS OF PARTICIPATION
Choose the most suitable form to participate! When exhibiting, companies can book exhibition space and order other needed elements later. Also fully designed and equipped stands are available. Contact: desing@messukeskus.com
Take advantage of the Vene 27 Båt Early Bird offer
Take advantage of this offer and reserve your place at the next event at current prices. Prices are valid until April 30, 2026.
Tapahtuman kanavat
Quay stands: For motor boats – Request a quote!
Quay stands: For Sailing boats – Request a quote!
>> kalle.makela@messukeskus.com
Would you like to appear on the event’s digital channels? Ask the sales managers of the event for more information!
Banner advertisement at the top of venemessut.com: Event websites attract visitors long before the event time.
Achieve effectively even before the event! For example, you can tell about the novelties, offers or competitions on display at the stand.
Banner ad and text in subscription letter: Reach the subscribers of the subscription letter conveniently with the help of the event newsletter. Messages go all year round.
Shown on social media channels
Reach across multiple channels: content collaboration on websites and distribution in all channels.
Event websites attract visitors long before the event itself. Reach effectively even before the event! For example, you can tell about new products, offers, or competitions featured at the booth. Reserve a banner spot, for instance, at the top of the website!
Price: 1870 € / one month
Get noticed on the event’s Facebook or Instagram page. We recommend linking the post to your participation in the fair or another event that is currently relevant to you.
Price: 500 €
News letters are sent and read especially actively before the event, but also throughout the year. Attract visitors to your booth, inform them about offers, new products, or competitions at your booth. You can also attract club members to your online store or brick-and-mortar store!
Price: 1 200 €
Contacts
Let us plan the best participation solution for you!
You can fill up the attached registration form or register online at www.emessukeskus.com
Kalle Mäkelä
- boats, pontoon docks, trailers, fishing, water sports
- Halls 1,2,6,7
- Sales Manager
- +358 40 903 0167
- kalle.makela@messukeskus.com
Risto Wuolle
- boat equipment and supplies
- Hall 3
- Sales Manager
- +358 400 970 788
- risto.wuolle@messukeskus.com
Terms of participation
The terms below apply in addition to the general terms of participation of The Finnish Fair Corporation.
- The invoice for participation is due 8 December 2026.
- Expostart (incl. socket 16A 230 V 3,6 kW and energy consumption, Publicity and environmental fee) €670 is charged from all exhibitors.
- Stands with two storeys: the square meters of the second storey are subject to a charge which is 50 % of the space rental.
- Joint stands: If the stand is used by several exhibitors, a Publicity and environmental fee €440 is charged from all exhibitors.
- The company in charge of making the reservation is required to manage all other invoices.
- An extra charge of €25 + vat is charged if additional invoices need to be made when, for example, the space rental is paid by several companies, or the company contact
information is being changed. - No cars are allowed in the exhibition area (including the entrances) without the permission of the organiser.
- VAT is added to all prices.
- Place your order in time, as the prices rise: +20% 3.1.2027, +50% 23.1.2027, +100% 5.2.2027.
Huomioithan seuraavat seikat osasto-ohjelmaan liittyen:
- The section program and other activities related to the section must take place within the section.
- The volume limit in the section is 75 dB.
- To ensure the safety of visitors, it is important that activities taking place in the section – e.g., throwing objects – do not harm anyone.